Euphoria Makeup Expression of Emotions
- 4 min reading time
Since the premiere of Euphoria seven years ago, one element stood out just as much as the storylines of its complex characters: the expressive make-up creations by Doniella Davy. These looks are so inspiring that they almost play a role of their own within the series. With the announcement of the new season of Euphoria, these make-up looks are completely back and we totally get why.
The creative vision of Doniella Davy
The creative mind behind the unique make-up looks is Doniella "Donni" Davy. Although she describes her work as "laid back glamour", her use of color and shape on the set of Euphoria shows something much bolder. Doniella has mentioned in interviews that subtle glitter looks will play a big role again in the new season. She consciously avoids standard make-up looks from the film and television industry and instead chooses striking, colorful creations. Donni hopes viewers feel inspired to wear these looks themselves. And honestly, how fun would it be if face jewels became part of your everyday look? Combine them with bold glitter and you’re totally Euphoria-proof.
Make-up as storytelling
What may seem like just a bold look at first glance goes much deeper in Euphoria. The make-up reflects emotions, character development and even inner chaos. Every look is intentional and perfectly matches the mood of a scene and the mindset of the character. This creative use of make-up adds an extra layer of depth to the story. Instead of making make-up as invisible as possible, as often seen in film and TV, it becomes a powerful visual storytelling tool.
Retro future
Although Euphoria make-up feels very modern, there are clear influences from past beauty trends. Especially the 90s and early 2000s serve as major inspiration. Think colorful eyeshadow, sharp lip liners and a glowy highlighter. What makes this style so interesting is the combination of retro vibes with modern techniques like unique shapes and face gems. The result is a look that feels both nostalgic and current. With a good makeup palette, you can experiment endlessly.
Maximalist with a twist
While minimalist trends like the clean girl aesthetic dominated for a long time, Euphoria brings bold glamour back. More color, more glitter and most importantly more fun. This make-up style is all about expression and creativity. Perfect symmetry doesn’t matter, it’s about playing with shapes and colors. Using highlighter, glitter and intense eyeshadow, you can easily create a look that truly stands out.
Eye make-up in Euphoria
The eyes are without a doubt the focal point of every Euphoria look. Graphic eyeliner, glitter, face gems and bold colors are used like small pieces of art. Some looks are soft and dreamy, while others are sharp and edgy. When emotions run high, glitter is often placed under the eyes like glowing tears. In other moments, lines become more structured, as if make-up provides control. With a good primer, your look will last just as long as in the show.
Graphic it-girl liner by Maddy Perez
Eyeliner is a key element in Euphoria looks. Not your standard wing, but graphic lines that make a real statement. Maddy Perez, played by Alexa Demie, is the ultimate example. Her ultra sharp winged liner gives her a strong and confident appearance. This look is often combined with face jewels along the liner for extra drama. Want to recreate this look? A good, intense eyeliner is a must.
Unique color palettes of Jules Vaughn and Lexi Howard
Color plays a major role in the Euphoria make-up style. With Jules Vaughn, we often see soft pastel shades combined with more intense tones, creating a dreamy and almost ethereal look. Blue tones bring a calm, sometimes melancholic vibe, while red adds tension and intensity. With a versatile eyeshadow palette, you can easily recreate these looks yourself. With Lexi Howard, we also see how make-up subtly evolves with her character and reflects growing confidence.
Emotion in glitter with Rue Bennett
When we see Zendaya as Rue Bennett, her subtle make-up stands out immediately. That’s exactly why moments with glitter have so much impact. Glitter under the eyes looks like tears and makes emotions visible. With Jules, glitter is used in a playful and creative way, often combined with colorful eyeshadow. Where it shows vulnerability in Rue, it represents freedom and self-expression in Jules.
Shop your make-up look at Boozyshop
Ready to experiment with color, gems and glitter yourself? With the right make-up products, you can easily create a look just as playful and bold as the iconic Euphoria looks. Let go of the rules and discover your own creative make-up style.
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