{"product_id":"directions-color-pastel-blue","title":"Color #Pastel Blue","description":"\u003cp\u003eDirections Color #Pastel Blue is a semi-permanent hair dye in a soft dreamy blue-grey shade that gives your hair the ultimate pastel edge. This cool-toned color is perfect for those who love subtle fantasy vibes with an edgy twist and looks beautiful on blonde or bleached hair.\u003c\/p\u003e\n\u003cp\u003eThe formula is super gentle on your hair and contains no ammonia, peroxide or PPD. Thanks to its conditioning properties, your hair feels soft, smooth and well cared for after coloring with a beautiful natural shine. For the most visible and vibrant result, apply to light blonde or white hair (level 10).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent pastel blue hair dye\u003c\/li\u003e\n\u003cli\u003egives a soft cool-toned color with a subtle finish\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003edelivers a shiny and healthy look\u003c\/li\u003e\n\u003cli\u003eready to use without developer\u003c\/li\u003e\n\u003cli\u003econtains no ammonia, PPD or peroxide\u003c\/li\u003e\n\u003cli\u003eideal for pastel or fantasy looks\u003c\/li\u003e\n\u003cli\u003ecan be mixed with other Directions colors\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u0026nbsp;\u003c\/strong\u003e100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure every strand is well covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56709301141887,"sku":"DIR48","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-pastel-blue-68953696665983.webp?v=1770135894","url":"https:\/\/www.boozstoreyshop.com\/products\/directions-color-pastel-blue","provider":"Boozyshop","version":"1.0","type":"link"}