{"product_id":"directions-color-plum","title":"Color #Plum","description":"\u003cp\u003eDirections Color #Plum is a semi-permanent hair dye in a deep, intense purple shade that gives your hair a mysterious and bold look. This rich color is packed with pigment and is perfect for those who love striking, creative styles without a permanent commitment.\u003c\/p\u003e\n\u003cp\u003eThis hair dye is ready to use and contains no ammonia, peroxide or PPD, making it gentle on your hair. The conditioning formula keeps your hair soft and shiny after coloring. For the most intense result, use Plum on light or bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent dye in a rich plum shade\u003c\/li\u003e\n\u003cli\u003edelivers an intense and glossy finish\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003esuitable for temporary and creative coloring\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u0026nbsp;\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eMake sure each strand is fully covered.\u003c\/li\u003e\n\u003cli\u003eLeave the dye on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56707279782271,"sku":"DIR17","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-plum-68953827115391.webp?v=1770135887","url":"https:\/\/www.boozstoreyshop.com\/products\/directions-color-plum","provider":"Boozyshop","version":"1.0","type":"link"}