{"product_id":"directions-color-poppy-red","title":"Color #Poppy Red","description":"\u003cp\u003eDirections Color #Poppy Red is a semi-permanent hair dye in a bright and bold red shade that energises your hair with vibrant color. This fiery shade is perfect for those who love to stand out with a powerful look without making a permanent commitment.\u003c\/p\u003e\n\u003cp\u003eThe formula is ready to use and completely free from ammonia, peroxide and PPD. Thanks to its conditioning properties, your hair stays soft, smooth and shiny after coloring. Poppy Red works best on light or bleached hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis hair dye:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis a semi-permanent dye in a vivid red tone\u003c\/li\u003e\n\u003cli\u003edelivers an intense and lively color result\u003c\/li\u003e\n\u003cli\u003eready to use with no developer needed\u003c\/li\u003e\n\u003cli\u003econditioning formula for soft and shiny hair\u003c\/li\u003e\n\u003cli\u003efree from ammonia, PPD and peroxide\u003c\/li\u003e\n\u003cli\u003eideal for creative color mixes\u003c\/li\u003e\n\u003cli\u003eworks best on light or bleached hair\u003c\/li\u003e\n\u003cli\u003evegan\u003c\/li\u003e\n\u003cli\u003efragrance free\u003c\/li\u003e\n\u003cli\u003esulfate free\u003c\/li\u003e\n\u003cli\u003ecruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cbr\u003eAqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply the color evenly to dry hair using a brush or your hands (wear gloves).\u003c\/li\u003e\n\u003cli\u003eEnsure every strand is fully coated.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15 to 30 minutes for an intense result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cold water until the water runs clear. Do not use shampoo.\u003c\/li\u003e\n\u003cli\u003eDry and style your hair as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":56509397795199,"sku":"DIR18","price":5.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/0275\/4068\/files\/directions-color-poppy-red-68955257176447.webp?v=1764861358","url":"https:\/\/www.boozstoreyshop.com\/products\/directions-color-poppy-red","provider":"Boozyshop","version":"1.0","type":"link"}